Since announcing its Vision 2030 strategy in 2016, Saudi Arabia has been preparing for a future focused on renewables, infrastructure, and innovative transport. Determined to diversify away from a reliance on oil and transition into strategic sectors and the blossoming industries of tomorrow, Saudi Arabia aims to become a significant player in the electric vehicle(EV) market.

Saudi Arabia is making significant strides in the EV market by investing heavily to create a comprehensive industry supply chain. Funding infrastructure and cutting-edge technology, the country is determined to lead an automotive revolution and get ahead in what is a trillion dollar global market.

With the government pushing to create a sustainable and future-ready transportation ecosystem, the nation is developing its own homegrown electric vehicle brand, CEER. A joint venture between the Public Investmen Fund (PIF) and Foxconn, the world’s largest electronics manufacturer and a technology leader, with BMW as a technology provider, CEER is already constructing a manufacturing complex and plans to unveil its first two flagship models, a sedan and SUV, by the end of the year.

While Saudi Arabia may have no previous history of mass car production, and the idea of building an entire automotive industry from the ground up may seem daunting, it presents a remarkable opportunity. Saudi Arabia wants to lead the way when it comes to the adoption of electric vehicles, and CEER is set to play a vital role.