Serbia

"Serbia is becoming a very important investment destination, with a friendly environment, smooth operations, minimal bureaucracy and little geopolitical risk. With near-shoring and friend-shoring on the horizon, I think that Serbia is one of the best destinations in Europe. "...

"Digitalization and social media, especially TikTok, have been game changers. At first, I dismissed TikTok, thinking it was a silly platform, but now, anything beauty-related can go viral instantly. I have seen makeup products sell out just from social media buzz. "...